HPX NEEDS YOU HELPPlease take a minute to read this and write an email to help us get support for our funding application.
THE ISSUEThe Halifax Pop Explosion has been denied Hallmark status, without being given an opportunity to present to the committee. For whatever reason, HPX was never contacted even though the committee had scheduled a presentation about the festival! Without this critical information, the festival was denied funding.
We need your help to convince the Special Event Advisory Committee to allow us to present our case!
BACKGROUNDHalifax Regional Municipality (HRM) historically has never had enough funding for any festivals and events.
Halifax Pop Explosion has not received funding in several years, because we stopped applying because the city would only come up with $750.00 or so. In other cities, events like ours would expect between $5000 and $15,000.
In March 2007 HRM adopted a new policy which lead us to hope we would be considered for Hallmark status, which would result in significant recurring funding. We applied for $10,000 this year, and we were turned down. No reason has yet been officially given.
Halifax Pop Explosion is a large, internationally recognized event, drawing over 16,000 people in 2007, with over 135 bands from eight countries. Over 25% of our advance tickets were sold to people coming from out of province. We have a significant role to play in the development and promotion of our music industry, as a tourism draw, and as the critical annual music event that maintains Halifax's status as centre for excellence in new and innovative music.
In a year where the Province of Nova Scotia has doubled the festivals operating support from $10,000 to $20,000, why has HRM denied HPX Hallmark status?
WHY THE HALIFAX POP EXPLOSION IS A HALLMARK EVENT:
HPX is a tourism event. We are one of the largest annual music events in Atlantic Canada, are a national leader in the youth tourism segment, and we sell over 25%of our advance tickets, and no less than 15% of our total ticket sales, to fans from outside HRM.
We continue to receive significant international coverage for our event, on par with the coverage received by most other Hallmark events. The majority of our out of town ticket sales result in overnight stays, and it cannot be denied that our sales show that a material share of our total participation comes from overnight tourists and visitors.
The Halifax Pop Explosion is one of the most important new music festival in Canada, and as such provides Halifax with a tremendous competitive advantage in terms of attractiveness for youth and young adults, as a tourism destination, a cultural centre, a centre for music excellence, and a place to go to college and/or to create a life for oneself.
Creative people know about the Halifax Pop Explosion. Destination Haifax has been using the festival to market the city for over two years. We have been here for sixteen years, and have become an integral part of the cities image as a "hip and happening" destination, whether acknowledged by the city or not.
WE NEED YOUR HELPIt is not too late. HRM has money in reserve that can be used to fund HPX as a Hallmark event.
The first sentence of your email should read: "I am writing to request you all the Halifax Pop Explosion to present to the Special Event Advisory Committee, and reconsider your decision to deny Hallmark funding to the Halifax Pop Explosion"
We need the opportunity to present the information, so that we can be reconsidered.
We suggest you also talk about.
- why the Halifax Pop Explosion is important to you
- why the festival is important to the Halifax
Keep it positive! There is no issue with the Film Fest or Jazz Fest getting support, the issue is that Halifax Pop Explosion deserves it too.
Send an email by FRIDAY JUNE 13:
To: Sheila Fougere, Chair - Special Events Advisory Committee
fougers@halifax.caCC: Waye Mason, Executive Director, HPX -
waye@halifaxpopexplosion.comCC: Peter Kelly, Mayor -
kellyp@halifax.caand post your letter on your locals messageboard, your facebook page, your myspace, and/or your blog!
Thank you in advance for your support.
In a letter to SEAC, Halifax Pop Explosion wrote:
Sheila Fougere, Chair
Special Events Advisory Committee
Halifax Regional Municipality
PO Box 1749
Halifax, NS
B3J 3A5
June 7, 2008
RE: Presentation to Special Advisory Committee regarding Hallmark Status.
Dear Ms. Fougere,
The Halifax Pop Explosion Association hereby requests the right to present to the Special Event Advisory Committee (SEAC) for consideration as a Hallmark event.
We are concerned that our event has been judged by SEAC without sufficient consideration and information.
The Halifax Pop Explosion Association was not provided an opportunity to present our case to the committee, despite requests from members of the committee that we be allowed to do so and being included on the proposed presentation agenda, as recorded in the minutes of the October 2007 SEAC meeting.
Because of this unfortunate oversight, we feel that due to lack of information the committee has made an error in its evaluation of our event. We are confident that we meet the criteria for Hallmark status as detailed by the Civic Event Policy.
We would also like you to consider we are the only youth focused event of a large size in Halifax. We say something about the municipality as a place to work, be educated, and live, for youth and young adults that none of the other Hallmark events do. Significant and meaningful support from HRM will not go un-noticed by this constituency.
The Halifax Pop Explosion has asked for a modest amount from the Special Event Reserve to allow for continued growth as a signature event for Halifax, and event that addresses a unique demographic. We feel that with adequate information the committee would agree we do in fact qualify for Hallmark Status.
In closing, we thank you for your diligent work as the Chair of this committee, and applaud HRM staff and council in your work to provide a transparent, fair, and accountable system for evaluating and disbursing support for annual festivals.
We hope you will agree that our association deserves the right to present our case, and we look forward to your response.
Yours,
Waye Mason
Executive Director
Halifax Pop Explosion
CC: Dawn Sloane, Councilor
Peter Kelly, Mayor